Londyn Robinson, MD on Twitter: "I would encourage you reading this to dig a little deeper. Question why @MerriamWebster insinuates “woke” originated in 2008. Then also, question why primarily white people are
![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&q=45&auto=format&w=1200&h=675.0&fit=crop)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
![Conceptual hand writing showing Stay Woke. Concept meaning being aware of your surroundings and things going on Keep informed Stock Photo - Alamy Conceptual hand writing showing Stay Woke. Concept meaning being aware of your surroundings and things going on Keep informed Stock Photo - Alamy](https://c8.alamy.com/comp/2BEWP0B/conceptual-hand-writing-showing-stay-woke-concept-meaning-being-aware-of-your-surroundings-and-things-going-on-keep-informed-2BEWP0B.jpg)